50 Best social media marketing free tools

In the fast-paced digital landscape of today, social media marketing has become an indispensable part of any successful marketing strategy. It’s a cost-effective way to reach a vast audience, build brand awareness, and engage with potential customers. However, for businesses, especially small ones, budgets can be tight. That’s where free social media marketing tools come to the rescue.

In this article, we will explore a comprehensive list of the best free social media marketing tools available today. These tools cover various aspects of social media marketing, from content creation to analytics, and can help you streamline your efforts, improve your results, and save valuable resources.

1. Canva

Visual content is a key component of successful social media marketing. Canva is a versatile graphic design tool that allows you to create eye-catching visuals for your social media posts. With its user-friendly interface and a wide range of templates, you can easily design stunning graphics, infographics, and even videos for your social media campaigns.

Canva offers a free plan that provides access to a vast library of free templates, stock photos, and design elements. It’s an excellent resource for creating engaging social media posts without the need for graphic design expertise.

2. Buffer

Buffer is a popular social media management tool that helps you schedule and publish posts across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Its free plan allows you to manage up to three social media accounts, schedule up to 10 posts in advance, and access basic analytics to track post performance.

Buffer simplifies your social media marketing efforts by providing a centralized dashboard for scheduling and monitoring your posts, making it easier to maintain a consistent online presence.

3. Hootsuite

Similar to Buffer, Hootsuite is another powerful social media management platform that offers a free plan with limited features. With Hootsuite, you can manage up to three social media profiles, schedule posts, and access basic analytics. It also provides a unified dashboard to streamline your social media marketing efforts.

Hootsuite’s free plan is an excellent choice for small businesses or individuals looking to manage their social media accounts more efficiently.

4. Google Analytics

While not exclusively a social media tool, Google Analytics is a must-have for any digital marketer. It helps you track website traffic, user behavior, and conversions originating from your social media efforts. By adding UTM parameters to your social media links, you can precisely measure the impact of your social media campaigns on your website’s performance.

The data provided by Google Analytics can help you make informed decisions about your social media strategy, allowing you to optimize your content and target the right audience.

5. Bitly

Bitly is a URL shortening tool that also offers valuable link tracking features. By shortening your links with Bitly, you not only save character space in your social media posts but also gain access to click-through data. You can see how many clicks each link receives, when they were clicked, and where the clicks originated.

This data can help you understand which social media platforms and content types are driving the most traffic to your website, enabling you to refine your strategy accordingly.

6. SocialBee

SocialBee is a social media scheduling and automation tool that offers a 14-day free trial. While it’s not entirely free, it deserves a mention for its robust features. SocialBee allows you to categorize and schedule your social media content, ensuring a consistent posting schedule. It also offers evergreen posting, which automatically recycles your best-performing content.

For businesses looking to take their social media automation to the next level, SocialBee’s free trial provides an opportunity to test its capabilities.

7. Later

If your social media strategy heavily relies on Instagram, Later is an ideal free tool. It specializes in Instagram scheduling, allowing you to plan and schedule your posts, stories, and carousel content in advance. Later also offers a visual content calendar, making it easy to visualize your Instagram feed and maintain a cohesive look.

The free plan includes the basic scheduling features and up to 30 posts per month, making it a valuable resource for Instagram-focused marketers.

8. Social Mention

Social Mention is a real-time social media search and analysis tool. It provides insights into what people are saying about your brand or industry across various social media platforms. Simply enter a keyword or brand name, and Social Mention will display a stream of user-generated content, along with sentiment analysis and social media metrics.

This tool is invaluable for monitoring your brand’s online reputation, tracking mentions, and staying informed about industry trends.

9. Trello

Trello is a project management and collaboration tool that can be adapted for social media planning and content calendar management. Create boards for each of your social media accounts, and use cards to plan, organize, and schedule your content. You can also collaborate with team members by assigning tasks and setting due dates.

While Trello is not designed exclusively for social media marketing, its flexibility makes it a versatile tool for content planning and collaboration.

10. Facebook Insights

If Facebook is a significant part of your social media strategy, don’t overlook Facebook Insights. It’s a built-in analytics tool that provides valuable data on your Facebook Page’s performance. You can track key metrics such as page views, likes, post engagement, and audience demographics.

Use Facebook Insights to refine your content strategy and understand what resonates with your audience on the platform.

11. Twitter Analytics

Similar to Facebook Insights, Twitter offers its own analytics platform for tracking the performance of your tweets. Twitter Analytics provides data on tweet impressions, engagement rates, and audience demographics. It also highlights your top-performing tweets and the interests of your followers.

Leverage this free tool to optimize your Twitter content and engage with your audience more effectively.

12. Instagram Insights

For Instagram marketing, Instagram Insights is a built-in analytics tool that offers a wealth of data on your account’s performance. You can track metrics such as reach, impressions, engagement, and follower demographics. Instagram Insights also provides insights into your Instagram Stories’ performance.

By regularly reviewing these analytics, you can tailor your content to meet your audience’s preferences and drive better results on the platform.

13. YouTube Studio

If video marketing is part of your social media strategy, YouTube Studio is an essential tool for analyzing your video performance. It offers detailed data on views, watch time, audience retention, and demographic information about your viewers.

Use YouTube Studio to optimize your video content, create more engaging videos, and grow your YouTube channel’s audience.

14. Followerwonk

Followerwonk is a Twitter-specific analytics tool developed by Moz. It allows you to analyze your Twitter followers, track their engagement, and discover influencers in your niche. You can also compare your Twitter activity with that of your competitors to identify opportunities for improvement.

Followerwonk’s free version provides valuable insights for Twitter-focused marketers looking to boost their presence on the platform.

15. Crowdfire

Crowdfire is a social media management tool that offers a free plan with limited features. It helps you schedule posts, track engagement, and manage your social media accounts in one place. Crowdfire also provides insights on when to post for optimal engagement.

While the free plan has limitations, it’s a good starting point for those looking to streamline their social media management.

16. BuzzSumo

BuzzSumo is a content research and social listening tool that allows you to discover the most popular content on social media related to your industry or niche. You can also identify influential social media users and track content trends.

Although BuzzSumo offers a free trial with limited access, it’s a valuable resource for content ideation and competitor research.

17. Feedly

Content curation is an essential aspect of social media marketing. Feedly is an RSS feed reader that helps you discover and curate relevant content from various sources. By subscribing to blogs and publications in your industry, you can easily find and share valuable content with your social media audience.

Feedly’s free plan allows you to follow a limited number of sources, making it a useful tool for content curation on a budget.

18. Tweriod

Tweriod is a Twitter analytics tool that analyzes your followers’ activity to determine the best times to post for maximum engagement. By syncing Tweriod with your Twitter account, you can receive personalized posting recommendations based on your audience’s online behavior.

Posting at the optimal times can significantly increase the visibility and reach of your Twitter content.

19. Pablo by Buffer

Pablo by Buffer is a free image creation tool designed for social media. It offers a simple and intuitive interface for creating eye-catching social media graphics. You can choose from a variety of templates, add text, and customize images with filters and overlays.

Pablo is an excellent resource for quickly creating visual content to enhance your social media posts.

20. Unsplash

High-quality visuals are essential for capturing your audience’s attention on social media. Unsplash is a platform that provides a vast library of free, high-resolution images that you can use in your social media marketing efforts without worrying about copyright issues.

By incorporating stunning visuals from Unsplash into your posts, you can increase engagement and convey your message effectively.

21. SocialPilot

SocialPilot is another social media management tool that offers a free plan with limitations. It allows you to schedule posts, collaborate with team members, and access basic analytics. SocialPilot supports multiple social media platforms and offers a content calendar for easy planning.

While the free plan has restrictions on the number of posts and social media accounts, it can still be a valuable addition to your social media toolkit.

22. Pixlr

Pixlr is a free online photo editor that provides a wide range of editing tools for enhancing your images before posting them on social media. Whether you need to crop, resize, apply filters, or add text overlays, Pixlr offers a user-friendly platform to make your visuals stand out.

With Pixlr, you can maintain a consistent and professional image across your social media profiles.

23. Tagboard

Tagboard is a social media monitoring tool that allows you to track hashtags across multiple social media platforms. It provides real-time insights into the popularity and reach of specific hashtags, making it a valuable resource for hashtag campaigns and trend tracking.

By staying informed about trending topics, you can join relevant conversations and increase your social media visibility.

24. Quuu

Quuu is a content curation platform that connects with your social media accounts to automatically share handpicked content with your followers. It offers a free plan with limited features, allowing you to schedule curated posts for a more diverse and engaging social media feed.

Quuu’s content suggestions can help you maintain an active presence on social media without spending hours searching for relevant content.

25. Click to Tweet

Click to Tweet is a simple tool that generates tweetable quotes or content snippets for your blog posts or articles. By embedding these click-to-tweet links in your content, you make it easy for readers to share your key messages on Twitter with a single click.

This tool encourages social sharing and can help extend the reach of your content.

26. Mailchimp

While primarily known as an email marketing platform, Mailchimp also offers basic social media management features. With Mailchimp’s free plan, you can schedule and share social media posts on multiple platforms, including Facebook and Twitter.

Mailchimp’s integration of social media scheduling with email marketing can help you create more cohesive and effective marketing campaigns.

27. LinkedIn Page Analytics

For businesses targeting a professional audience, LinkedIn is a vital social media platform. LinkedIn Page Analytics provides insights into your company’s LinkedIn Page performance, including visitor demographics, engagement data, and post performance.

Use these analytics to refine your LinkedIn content strategy and connect with your target audience more effectively.

28. Pinterest Analytics

If Pinterest is a part of your social media strategy, Pinterest Analytics is an essential tool. It offers data on your Pinterest profile’s performance, including top-performing pins, audience demographics, and engagement metrics.

By understanding your Pinterest audience, you can create content that resonates with your followers and drives traffic to your website.

29. Mention

Mention is a social listening and monitoring tool that helps you track brand mentions and conversations related to your industry or keywords. It offers a limited free plan that allows you to monitor mentions on various online channels, including social media, blogs, and news sites.

Mention can help you stay on top of your online reputation and respond to customer feedback and inquiries promptly.

30. Socialoomph

Socialoomph is a social media management tool that offers a free plan with limited features. It allows you to schedule posts, track keywords, and manage multiple social media accounts. Socialoomph also offers a feature called “Queue Reservoir” that stores your evergreen content for automatic recycling.

While the free plan has some limitations, Socialoomph can help streamline your social media marketing efforts.

31. ShortStack

ShortStack is a platform for creating contests, giveaways, and landing pages that can be shared on social media. While it offers a free plan with basic features, it’s an excellent tool for running engaging social media campaigns that encourage user participation.

By hosting contests and giveaways, you can boost your social media engagement and grow your follower base.

32. Social Jukebox

Social Jukebox is a social media scheduling tool that focuses on automating the sharing of evergreen content. Its free plan allows you to schedule and recycle posts, making it a useful tool for maintaining a consistent social media presence.

For businesses looking to automate their social media strategy, Social Jukebox can save time and effort.

33. MeetEdgar

MeetEdgar is a social media automation tool that offers a free trial period. It allows you to schedule and recycle your social media posts, categorize content, and post to multiple platforms. MeetEdgar also provides analytics to help you track post performance.

While it’s not entirely free, the free trial period provides an opportunity to test its features and determine if it’s a good fit for your social media marketing needs.

34. Brandwatch

Brandwatch is a social listening and analytics tool that offers a free version with limited features. It provides insights into brand mentions, sentiment analysis, and trending topics across various social media platforms.

For businesses looking to monitor their brand’s online reputation and stay informed about industry trends, Brandwatch’s free plan can be a valuable resource.

35. Bit.ai

Bit.ai is a document collaboration and knowledge sharing platform that can be useful for social media teams working on content creation and planning. It allows you to create interactive documents, share content with team members, and track document engagement.

While not exclusively a social media tool, Bit.ai can enhance collaboration and content creation efforts for social media marketing teams.

36. SocialBlade

SocialBlade is a social media analytics platform that provides data on social media influencers, YouTube channels, and Twitch streamers. You can use it to analyze the performance of competitors or potential collaboration partners in your niche.

For businesses considering influencer marketing or partnership opportunities, SocialBlade can provide valuable insights.

37. Planoly

Planoly is an Instagram scheduling tool that allows you to plan and schedule posts, stories, and carousel content in advance. It also offers analytics to track your Instagram performance and audience engagement.

For businesses with a strong presence on Instagram, Planoly’s free plan can help streamline content scheduling and improve overall Instagram marketing strategies.

38. Agorapulse

Agorapulse is a social media management and scheduling tool that offers a free plan with limited features. It allows you to schedule posts, monitor social media mentions, and access basic analytics.

While the free plan has limitations on the number of social media profiles and posts, Agorapulse’s user-friendly interface makes it a user-friendly choice for social media management.

39. CoSchedule Headline Analyzer

Crafting attention-grabbing headlines is crucial for social media success. CoSchedule Headline Analyzer is a free tool that evaluates your headlines and provides a headline score based on factors like word balance, length, and sentiment.

Use this tool to optimize your headlines for maximum click-through rates and engagement.

40. PromoRepublic

PromoRepublic is a social media management tool that offers a free plan with limited features. It provides a content calendar, social media templates, and a library of stock images.

While the free plan has limitations, PromoRepublic can be a valuable resource for businesses looking to maintain a consistent social media posting schedule.

41. Buffer Reply

Buffer Reply is a social media engagement and customer support tool that offers a free trial. It allows you to monitor and respond to social media messages, comments, and mentions from a centralized dashboard.

For businesses looking to improve their social media customer service, Buffer Reply’s free trial provides an opportunity to test its capabilities.

42. TweetDeck

TweetDeck is a Twitter-specific management tool owned by Twitter itself. It offers features like real-time tracking of multiple Twitter accounts, scheduling tweets, and creating custom Twitter feeds based on keywords or hashtags.

If Twitter is a primary platform for your social media marketing, TweetDeck can help you manage your Twitter presence more efficiently.

43. Follower Analyzer for Instagram

Follower Analyzer for Instagram is a mobile app that provides in-depth insights into your Instagram followers. It offers data on your followers’ activity, engagement, and demographics, helping you tailor your content to their preferences.

For businesses looking to optimize their Instagram strategy, this app can be a valuable resource for audience analysis.

44. Iconosquare

Iconosquare is an Instagram analytics and management platform that offers a free trial. It provides data on your Instagram account’s performance, including engagement metrics, audience demographics, and post scheduling features.

While it’s not entirely free, Iconosquare’s free trial allows you to explore its capabilities and assess its suitability for your Instagram marketing needs.

45. Social Media Calendar Template

A social media calendar template is a simple yet effective tool for planning and organizing your social media content. While it doesn’t offer the automation features of dedicated social media management tools, it provides a visual overview of your posting schedule and content themes.

You can find free social media calendar templates online and customize them to suit your needs.

46. SmarterQueue

SmarterQueue is a social media scheduling and automation tool that offers a free trial. It allows you to schedule posts, recycle content, and analyze performance. SmarterQueue also offers a content category system to help you organize your posts.

For businesses seeking a comprehensive social media management solution, the free trial of SmarterQueue can be a valuable option.

47. Awario

Awario is a social media monitoring and listening tool that offers a free trial. It tracks mentions of your brand, products, or keywords across social media platforms, blogs, forums, and news sites. Awario also provides sentiment analysis and competitive analysis features.

The free trial of Awario allows you to explore its capabilities and assess its potential impact on your social media strategy.

48. SocialBee

SocialBee, mentioned earlier, offers a 14-day free trial of its social media scheduling and automation platform. It allows you to categorize and schedule your social media content, ensuring a consistent posting schedule. SocialBee also offers evergreen posting, which automatically recycles your best-performing content.

For businesses looking to take their social media automation to the next level, SocialBee’s free trial provides an opportunity to test its features.

49. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool for B2B social selling, but it offers a free trial. It provides advanced search and lead generation features, allowing you to identify and connect with potential clients or partners on LinkedIn.

For businesses looking to expand their B2B network on LinkedIn, the free trial of Sales Navigator can be a valuable resource.

50. Mentionlytics

Mentionlytics is a social media monitoring and reputation management tool that offers a free trial. It tracks mentions of your brand or keywords across various online platforms, including social media, news sites, and blogs. Mentionlytics also provides sentiment analysis and competitive analysis features.

The free trial of Mentionlytics allows you to assess its effectiveness in monitoring and managing your brand’s online reputation.

Conclusion

Social media marketing is an ever-evolving field, and staying ahead of the curve often requires the use of specialized tools and platforms. Fortunately, there is a wide range of free social media marketing tools available to help businesses of all sizes improve their online presence, engage with their audience, and measure the impact of their efforts.

From content creation and scheduling to analytics and monitoring, the tools listed in this article cover various aspects of social media marketing. Whether you’re a small business owner, a social media manager, or a digital marketer, these free tools can help you streamline your workflow, save time, and make data-driven decisions to achieve your social media marketing goals.

Remember that while many of these tools offer free plans or trials, some may have limitations or offer more advanced features with paid subscriptions. As your social media marketing efforts grow, you may find it beneficial to invest in paid versions of these tools to unlock additional capabilities and scale your strategies effectively.

In the dynamic world of social media, staying informed about the latest trends and tools is essential. Keep experimenting, learning, and adapting your social media marketing strategy to leverage these free tools and achieve success in the ever-expanding digital landscape.